Profile
This is me
Apeksha is a content writer and UX professional who has been crafting copy for people, products and brands for over nine years. Being an insatiable reader, she prides herself on having the ability to read through copious amounts of boring information and breathing life into it, making it more user-focused and palatable.
Expertise
Content Management, Copywriting, UX Copy, UX Research, Human-Centered Design Process,
Agile/Scrum Project Management, Pitch Presentations
Bio
Apeksha Udeshi is a content writer and UX professional who has been crafting copy for people, products and brands for over nine years. Being an insatiable reader, she prides herself on having the ability to read through copious amounts of boring information and breathing life into it, making it more user-focused and palatable.
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Whether it’s increasing online and offline media mentions by 20%, storyboarding sharable infographics or successfully rolling out a product content plan for a major regional retailer, Apeksha has been able to deliver on a range of content-related roles successfully. She has worked with bayt.com, Emirates, ACE Hardware and more.
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Apeksha holds a B.A. in Psychology and an MBA with a specialization in Marketing. She is also a newly minted advocate for UX after completing her UX Design certificate course from Springboard.
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When not obsessing over the perfect word choice or running mini UX design sprints, Apeksha finds true joy in reading speculative SciFi (Dune is her current favourite) and watching indie horror movies.
Competencies
Content management
Sketch
UX writing
Pitch presentations
Figma
UX research